BRIEF 05 / SOCIAL
NO STRINGS DETACHED
Clutch Glue × Love IslanD
THE BRIEF
WHAT THEY HAD TO SELL
Clutch Glue.
THE PROPOSITION
The strongest clothing adhesive.
HOW
An idea that lives on any social media platform.
TARGET AUDIENCE
People who are fashion-conscious.
MANDATORIES
Clutch logo and/or pack shot.
INSIGHT
Love Island fans don't just watch the drama, they study the outfits.
IDEA
No Strings Detached turns Love Island's boldest outfits into an interactive demo.
CREATIVE OUTPUT
For one Love Island episode, contestants wear their boldest outfits, held in place with Clutch Glue. Through a live TikTok stream, fans vote on the next outfit-testing challenge — dance-off, obstacle course, firepit walk or dramatic entrance.