BRIEF 06 / PR
BLUEY MAKES HISTORY
Walt Disney — Bluey The Movie (2027)
THE BRIEF
WHAT THEY HAD TO SELL
Walt Disney, Bluey The Movie (2027).
THE PROPOSITION
Bluey is coming to the big screen.
HOW
A PR idea to help promote the Bluey Movie.
TARGET AUDIENCE
Parents with young children.
INSIGHT
Bluey coming to cinemas means she's a movie star.
IDEA
Give Bluey her own Hollywood Walk of Fame star.
PR HEADLINE
"Bluey Makes Hollywood History as the First Cartoon Star From Down Under."
CREATIVE OUTPUT
To launch Bluey The Movie, Disney gives Bluey the full Hollywood treatment with an official star on the Hollywood Walk of Fame. The ceremony becomes the film's first premiere moment, with celebrities, families and press welcoming Bluey alongside the world's most iconic screen characters.