Hey there, I’m Geet.

Writer. Strategic thinker. Runner. Gamer. Audiophile. Photographer. Traveller. Film nerd. Avid reader.

Not my entire personality. Just a few buyer personas I enjoy writing for.

I’m a Sydney-based copywriter.

I believe the best creativity in advertising comes from breaking monotony. Interrupting the scroll. Cutting through routine. Saying something real when everything else starts to sound the same.

Right now, ads chase people everywhere, shaped by algorithms and volume over intent. Even for someone who genuinely loves this industry, the sheer noise can feel overwhelming at times.

I’m a modern creative who blends data-informed thinking with instinct-led ideas. Backed by real agency experience and hundreds of hours spent studying great work from around the world, I care about making advertising feel human again.