Geet. Like “beat”, but with a G. Probably easier to remember once you've heard me talk for five minutes.

I'm a copywriter based out of Sydney, originally from India. I grew up on Indian advertising filled with catchy jingles, theatrical storytelling and little patience for subtlety. Sydney introduced me to humour that was drier, sharper and more interested in letting the audience in on the joke.

I like to think I now sit somewhere between the two, drawn to ideas with the energy to get noticed and the restraint to reward a closer look.

Outside advertising, I'm usually running, taking photos, listening to the same song until I ruin it, or watching a film closely enough to make it feel like homework.

I also have far too many browser tabs open.
Most of them are important.