BRAND WORK
TORK MOTORS
Copywriting that put race-bred performance ahead of electric novelty.
Tork Motors wanted to launch the Kratos, an electric motorcycle born from the brand's racing background. As lead copywriter, I worked across ads, product films, landing pages and emails, helping position the Kratos as a performance motorcycle first and an EV second. I learned enough about electric motorcycles to explain regenerative braking at parties.
CLIENT
ROLE
Lead Copywriter
Campaign copy, paid advertising, product films, landing pages and email.
WORK
WORK DONE
As lead copywriter, I worked across social, search and YouTube ads, product films, landing pages and email campaigns to give the Kratos a voice that felt as performance-led as the bike itself.
Rather than making electric the whole story, we led with Tork's racing roots and positioned the Kratos as a serious motorcycle that happened to be electric. That meant turning range, charging, battery safety and running costs into reasons to ride, without losing the speed, confidence and attitude motorcycle buyers expect.
LAUNCH CAMPAIGN
Introduced the Kratos through Tork's racing heritage, taking it from the racetrack to the streets.
PERFORMANCE ADS
Wrote performance-led headlines that made electric feel like an upgrade, not a compromise.
EMAIL CAMPAIGNS
Addressed common EV concerns around performance, charging, safety and ownership through focused product and educational communication.
OUTCOME
The work gave Tork Motors a consistent, performance-led voice across the customer journey. From first impression to product consideration, the communication balanced the excitement of a race-bred motorcycle with the practical reasons to go electric.