BRAND WORK
THE SWITCH
Helping international students picture not just where they'd live, but what life in a new city could actually look like.
Tork Motors wanted to launch the Kratos, an electric motorcycle born from the brand's racing background. As lead copywriter, I worked across ads, product films, landing pages and emails, helping position the Kratos as a performance motorcycle first and an EV second. I learned enough about electric motorcycles to explain regenerative braking at parties.
CLIENT
ROLE
SEO Copywriter
Campaign copy, paid advertising, product films, landing pages and email.
WORK
WORK DONE
I wrote and optimised key pages across the website, balancing search visibility with clear, useful information for international students.
Instead of stopping at rooms, amenities and locations, we built content around the questions students actually ask when moving countries. That included public transport, banking, neighbourhoods, travel and the local places worth discovering once the boxes were unpacked.
I also helped shape a UGC-led social strategy that brought real student experiences into the brand and directed students towards practical resources on the website.
Results
At the time of capture, selected location searches organically placed The Switch first in Perth and second in Adelaide — screenshots below. The work helped make the website more visible in search while giving students a clearer picture of the city and community waiting beyond their room.
