The Switch
Switch Living is a purpose-built student accommodation, with properties across key education hubs in Sydney, Melbourne, Perth, and Adelaide. Designed with international students in mind, the brand focuses on creating a welcoming, community-led living experience from day one. Beyond accommodation, Switch Living fosters connection through curated social experiences including events, trips, movie nights, and game sessions, helping students settle in quickly, build friendships, and form lasting memories during their time in Australia.
Work
The student accommodation provider market in Australia is competitive. I developed copy across multiple key pages as part of the website redesign, while optimising on-page SEO to improve search visibility and organic performance.
To achieve this, we devised a content strategy centered around UGC on social media to drive website visits supported by practical, student-first resources designed to ease the transition to life in Australia. This included guides including unique public transport for different Australian cities, banking tips, travel tips, suburb recommendations, and popular student hangouts.
Results
SERP Rank #1 in Perth for targeted keyword
SERP Rank #2 in Sydney for targeted keyword
SERP Rank #2 in Adelaide for targeted keyword