BRAND WORK
SYMPHONY
Turning the first rise in summer temperature into demand, ahead of peak cooling season.
Summer in India rarely needs an introduction. Once temperatures start pushing 40°C, staying cool stops feeling optional.
Ahead of peak season, Symphony wanted to turn that urgency into demand. I worked across paid ads, landing pages and email journeys that moved customers from the first rise in temperature through to pre-booking and delivery. Along the way, I learned that a heatwave can make a surprisingly effective media plan.
CLIENT
ROLE
Copywriter
Campaign copy, paid advertising, landing pages and email journeys.
WORK
WORK DONE
I worked across paid ads, landing pages and the email journey from early registration through to product delivery.
Rather than running the same summer message everywhere, the campaign responded to where the heat was actually building. Media spend increased in regions expecting hotter conditions, while copy and creative were tested across English and regional languages.
The messaging also shifted across products and audiences. Compact coolers were sold through space, cooling and savings, while limited-edition Disney models gave families a more playful reason to shop the summer sale. Once customers registered, the landing page and email sequence kept the conversation going, moving them from early interest towards pre-booking and delivery.
CAMPAIGN VISUALS
Paid ads, landing pages and the email journey — tested across English and regional languages, by region and by product.
OUTCOME
330% increase in paid orders during the campaign period.
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