Crelio Health
Crelio Health is a leading SaaS - based LIS (Laboratory Information System) and LMS (Lab Management Software). Labs worldwide trust Crelio Health to simplify lab management, enabling them to focus on their core operations. Crelio Health provides clients with cloud solutions for patient management, diagnostics, image management, and payment collection.
Overview
Crelio Health is an established global player in the diagnostics and lab management category, trusted by laboratories worldwide for its seamless integration into daily operations, advanced diagnostics, and robust data security.
The challenge was to translate this global credibility into local growth, increasing market share by converting local laboratory businesses in a competitive regional market.
Work
The B2B digital campaign focused on clearly articulating the business value of the client’s LMS, highlighting key features and use cases relevant to decision-makers. Communications were delivered across carousel ads, LinkedIn InMail, and email, with tailored messaging designed to engage both C-suite executives and middle management.
